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Gordon G. Liu, PhD

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Gordon G. Liu, PhD

Chair, Department of Health Economics and Management
Peking University

Associate Professor, Director of Graduate Studies
Department of Pharmaceutical Policy and Evaluative Scince
University of North Carolina at Chapel Hill, School of Pharmacy

Gordon G. Liu

Research Interests:

Health economics, pharmaceutical outcomes research, inappropriate drug use in the elderly, and health policy in China.

Biographical Sketch:

Dr Liu's research has engaged in economic cost and outcomes assessment of health care interventions, including prenatal care, pharmacuetical care, and drug therapies in the US. On international side, he has played a major role in analyzing China's urban health insurance reforms, urbanization, and changes in rural health care. Currently he is leading on two research projects: a NIH-funded project to study inappropriate prescription drug use and health outcomes in the elderly; and an industry-funded project to investigate the economics costs of alternative medications in treating schizophrenia patients. He is also initiating a research to measure the role of health human capital in economic development. He serves as co-editor of Value in Health, the official journal of the International Society for Pharmacoeconomics and Outcomes Research (ISPOR).